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THE BUILD METHOD

The course follows the BUILD Method, the same framework I used to move from employee to entrepenuer though starting my own side hustles and now running three businesses.

It’s deliberately paced to work alongside a job.

B

Brainstorm

  • We get your idea out of your head and onto paper.

  • We work out if it even deserves your time.

U

Understand

We figure out:

  • who the customer really is

  • what problem you’re solving

  • and whether anyone would actually pay

If you can’t sell it, you don’t have a business.

I

Initiate

We design the business properly:

  • Costs

  • Revenue

  • Risks

  • Strategy

This is where bad ideas quietly die. That’s a win, not a failure.

L

Launch

We make it real:

  • legal setup

  • simple online presence

  • minimal viable version

No perfection allowed.

D

Distribute

  • We sell.

  • Not scale.

  • Not automate.

  • Just get to one paying customer.

That moment changes how everything feels.

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